AI makes building faster. It does not make understanding optional.
Most AI projects don't fail because the technology is wrong. They fail because nobody understood the work before choosing the technology.
I help companies figure out where AI creates genuine value, then build it with them. Not from a slide deck. From inside the team, writing code.
How I work
I start by spending time with the people who do the work. I map workflows, identify where things break down, and figure out where AI creates genuine value and where it adds cost without return. Then I build it: code, architecture, data pipelines, governance.
I plan my own exit from the first conversation. The test: can the team continue at the same quality without me? For specialized needs or continuity, I bring in senior technical peers from my professional network.
This way of working was shaped by formative years at frog and Intuity Media Lab, where understanding the problem came before the technology decision, and refined through 15 years of enterprise delivery at Siemens, Deutsche Telekom, and Mercedes-Benz.
What I Don't Do
- Slide decks and steering committees
- Staff augmentation or body-shopping
- Open-ended retainers with no exit plan
- Technology recommendations without implementation
- Engagements where I can't write code
- AI workshops that end with a report nobody acts on
How to start
The first step is a conversation. 30 minutes, no cost, no pitch. Tell me what you're dealing with and I'll tell you honestly whether I can help.
If there's a fit, I typically propose an AI Opportunity Diagnostic: two days with your team, three deliverables, a clear picture of where AI helps and where it doesn't. Starting at EUR 9,500, fixed price. But that's a decision you make after we've talked, not before.
Who this is for
- Companies with real operational complexity, whether that is a 10-person team scaling to 200 or an established organization with 1,000 employees
- Leadership teams under pressure to "do something with AI" but unclear on what
- Organizations that have tried an AI pilot that stalled, or spent money on a strategy deck that went nowhere
- CTOs and product leaders who want senior technical judgment, not a team of juniors
This is not for companies that want a chatbot demo in two weeks. It is for companies that want to know where AI will still be creating value in two years.
Selected Work
Let's start with a conversation.
30 minutes. No cost. No pitch. Just an honest take on whether I can help.
Tell me what's going on